Since October 2024, Fredman's innovative kitchen and baking products have been available in over 1,900 Rossmann shops throughout Germany.

The foundation stone for this collaboration was laid back in 2023, when Fredman supplied Rossmann with its first own-brand products. Thanks to a joint commitment characterised by flexibility and a cooperative spirit, the partnership was further expanded and intensified in 2024.

I am also personally very pleased to accompany this successful deepening of the cooperation between the two family businesses, Dirk Rossmann GmbH and the Fredman Group. It is inspiring to see how long-term international partnerships can develop and grow through open communication and a solution-orientated mindset.

I am particularly inspired by the openness of such a large company as Rossmann towards its first Nordic supplier.

For a medium-sized Finnish family business, entering the German-speaking market is by no means easy. It requires a lot of commitment, adaptability and patience. However, Fredman took bold first steps - and they were successful all along the line!

Another interesting aspect is that the Fredman products sold in Germany differ visually from those available in Finland. While the packaging in Finland is traditionally green, Fredman uses a striking pink colour in Germany. The company is convinced that this design will attract the interest of German consumers, as it clearly stands out from the competition. In addition, great importance is attached to high-quality, environmentally friendly materials and innovative solutions. Many products carry the Nordic Swan Ecolabel (Valkoinen Joutsen), which stands for environmental friendliness and sustainability.

This positive event motivates me personally to continue to support and promote the development of Finnish-German business partnerships with all my energy. Hopefully this example will encourage other Finnish manufacturers to gain a foothold in the German-speaking market with high-quality products and services. However, it is important to know: In Germany, trust has to be earned. In Finnish society, on the other hand, people trust each other on principle. 

The turnover of Fredman, which manufactures its products in Rauma, Finland, totalled around 28 million euros in 2023. Around a fifth of sales came from exports.

Founded in 1972, the Rossmann retail chain currently generates sales of around 14 billion euros and employs 62,000 people. The chain has a total of 4,285 shops, more than half of which are in Germany.

More Information:  https://fredmangroup.com/en/german-retail-giant-to-feature-finnish-fredman-kitchen-products/